Start Your Marketing Career Today!
Connecting Ideas, People, and Purpose
Standing apart in the marketing world necessitates virtuous men and women, grounded in their faith who can emphasize social responsibility. Young marketers must expand their perspective through a diverse pool of knowledge and skills to succeed in a constantly redefined market. The Business Department’s philosophy is to integrate Christ-centered ethics into marketing courses whilst also developing strong business acumen among students.
Students completing the Bachelor’s of Science in Business Marketing program at Central Christian College of Kansas learn to adapt and engage creatively with the needs of ever-changing customers. As the world becomes ever more competitive marketing visionaries are more crucial than ever before. The ability to identify consumer needs and untapped markets is essential to any business. Central graduates gain not only classroom knowledge but also internship, and co-op opportunities Our students are prepared for fascinating and fulfilling jobs in marketing through the combination of quality education and real-world experience.
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Possible Career Paths
- Marketing Specialist – $65,810*
- Market Research Analyst – $65,810*
- Advertising Manager – $133,460*
*O*Net – National Median Wage Data
Program Information
Core Courses
Business Core (36 Credits)
BS-AC 220 Financial Accounting (3)
BS-AC 221 Managerial Accounting (3)
BS-CP 235 Computer Application in Business (3)
BS-EC 260 Microeconomics (3)
BS-EC 261 Macroeconomics (3)
BS-MG 311 Advanced Professional Communication (3)
BS-MG 351 Principles of Management (3)
BS-MG 352 Principles of Marketing (3)
BS-MG 353 Principles of Finance (3)
BS-MG 357 Business Law (3)
BS-MG 363 Professional Ethics (3)
BS-MG 451 Strategic Management (3)Marketing Core (20 Credits)
BS-MG 209 Statistics (3)
SS-PY 310 Research Methods/Applied Statistics (3)
BS-MG 362 Promotional Strategies (3)
BS-MG 365 Sales/Sales Force Management (3)
CO-CO 340 Public Relations (3)
Upper Division Elective (3)
Graphic Design (2)Degree Requirements
Bachelor of Science in Business: MARKETING = 120 Credit Hours
- 43 Credits – General Education
- 36 Credits – Business Core
- 20 Credits – Marketing Core
- 21 Credits – Open Electives
Departmental Outcomes
Mind
- Evaluate knowledge in business, management, and accounting principles while developing unique and creative solutions to business-related challenges and operations.
- Develop critical thinking and problem-solving skills while conducting appropriate research.
- Summarize the contributions of business and economics historically and within contemporary culture.
Heart
- Collaborate with those from diverse cultures and differing worldviews as an effective member of a team.
- Structure business practices to ascertain industry opportunities while exercising social responsibility at the local, national and global levels.
- Justify the responsibility that a business has to all stakeholders and engage society as ethical and productive citizens.
Soul
- Integrate ethical reasoning and worldview to decision-making and business practices.
- Evaluate business-related theories in practices from an evangelical Christian perspective.
- Articulate and defend the role of Christian character in personal and professional dealings.
Strength
- Express thoughts, ideas, and findings effectively, utilizing multiple mediums of communication.
- Facilitate the effective use of organizational resources, i.e. human, physical, and financial, while practicing appropriate Biblical stewardship.
- Practice appropriate professional appearance and behavior as a professional identity is developed.
Phi Beta Lambda
Anyone interested in business is encouraged to join Phi Beta Lambda (PBL). Monthly meetings include special speakers and tours. Student leaders develop annual projects conducted by the organization. In the spring, members have an opportunity to demonstrate their business skills at the Kansas PBL State Leadership Conference (SLC). Central students typically win 35-40 awards at this conference. Central Christian College of Kansas state winners participate and place regularly at the PBL National Leadership Conference (NLC) held at various sites across the nation.
Sigma Beta Delta
Students in the Business Department have the opportunity to join the lifetime society of Sigma Beta Delta (SBD). As one of the leading prestigious business honor societies their focus is on wisdom, honor, and aspirations.
Membership in Central’s chapter of SBD is reserved for the most distinguished of the departments students. Established in 2016, the chapter inducts 2-5 students each spring.
Start your journey to this organization today!
Off Campus Programs
The Central Christian College business student has multiple ways to enrich their educational experience through off-campus opportunities. The department regularly offers national and international travel opportunities to study various topics including economics, finance, culture, trade, and monetary systems. Arrangements can also be made to study with the Council for Christian Colleges and Universities (CCCU) in their Best Semester program. CCC is also partnering with Students International where students have the opportunity to spend a semester in another country studying local culture, finance, economics, language, investment, entrepreneurship, etc.
Course Examples
Promotional Strategies
This course guides students from a managerial perspective into an understanding and application of key promotional strategies, theories, and tactics important to organizations desiring promotional activities. This course concentrates on the promotional aspect of Marketing as compared to the other three “P’s” of marketing, namely Price, Product and Place (distribution). The four major areas studied, also known as the promotion mix, will be a) personal selling, b) advertising, c) sales promotions, and d) public relations/publicity.
Sales and Sales Force Management
This is a basic course dealing with the fundamentals of integrity based personal selling. Areas studied include understanding the sales industry and potential occupations; and the sales process including prospecting/qualifying, pre-approach/approach, sales presentation, sales resistance, closing, and follow-up after the sale. Other areas include proper communication, customer relationships, buyer behavior, and sales force management.
Advanced Professional Communication
This course includes in-depth discussion of current communication topics including workplace diversity, technology, correspondence applications, proposals, business plans, visual aids, teamwork, interpersonal communications, listening, nonverbal messages, presentation skills, and employment communication. Positive, neutral, goodwill, negative, and persuasive letters will be prepared.
Principles of Marketing
A survey course where policies, practices, and procedures of marketing within the private and public sector are learned. Emphasis is given to promotion, pricing, product, and distribution.
Principles of Management
Types of managerial functions necessary for organizational operation are explored. The course is built around the topics of planning, organizing, directing, controlling and decision making.
Financial Accounting
Nature and purpose of accounting, basic accounting concepts and procedures, methods of processing, summarizing and classifying financial data. The accounting cycle, merchandising, measuring and reporting current assets and liabilities, and accounting for partnerships and corporations are topics covered.
Strategic Management (Capstone)
This is the final capstone course including Accounting, Management, Entrepreneurship, Risk Management, and Organizational Leadership. A case method approach is used involving topics such as strategic planning, policy, and ethics, among others. Group work, class presentation, discussion, and participation are expected. This course is designed to be taken after the student has completed the business core.
