Communication

Communication Core (27 Credits)

CO-CO 221 Introduction to Mass Media (3)
CO-CO 312 Interpersonal Communication (3)
CO-CO 323 Media Production I (3)
CO-CO 340 Public Relations (3)
CO-CO 412 Persuasion/Argumentation (3)
CO-CO 216 Digital Publishing and Production (3)
Practicum or Internship (3)
CO-CO 423 Media Production II (3)
CO-AP 499 Portfolio [Capstone] (3)

Digital Arts Core (6 Credits)

HU-AR 203 Electronic Digital Imaging (2)
HU-AR 209 Introduction to Photography (2)
HU AR 213 Electronic Publishing (2)

Choose One of the Following Emphases (8-9 Credits):

– Mass Media Emphasis:
CO-CO 320 Cross-Cultural Communications (3)
BS-MG 311 Advanced Professional Communications (3)
HU-AR 212 Electronic Illustration (2)

– Sports Communication
SP-SM 315 Sport Marketing (3)
SP-SM 302 Sport Law (3)
Practicum or Internship (3)

– Public Relations
BS-RM 351 Principles of Management (3)
BS-RM 311 Advanced Professional Communications (3)
BS-RM 352 Principles of Marketing (3)

Bachelor of Arts in COMMUNICATION: 120 Credit Hours

• 43 Credits – General Education
• 27 Credits – Communication Core
• 6 Credits – Digital Arts Core
• 8-9 Credits – Emphases
• 35-36 Credits – Open Electives

Mind

• The student can critique and express the role and practices of the Communicative Arts in an interconnected world.

Heart

• The student integrates language and images in shaping thinking and behavior with those from diverse cultural backgrounds and worldviews.

Soul

• The student can evaluate the ethical standards and practices of Communicative Art professionals in relationship to personal faith and public policy.

Strength

• The student can produce industry-quality content in various forms.

The Central Christian College business student has multiple ways to enrich their educational experience through off-campus opportunities. The department regularly offers national and international travel opportunities to study various topics including economics, finance, culture, trade, and monetary systems. Arrangements can also be made to study with the Council for Christian Colleges and Universities (CCCU) in their Best Semester program. CCC is also partnering with Students International where students have the opportunity to spend a semester in another country studying local culture, finance, economics, language, investment, entrepreneurship, etc.

This course is an oral communications course designed to acquaint students with the basic concept of human communication, as well as the more specialized skills needed in developing and maintaining interpersonal relationships. Self-concept, self-disclosure, perception, and relationship development are the major units covered, along with special attention given to communication on the job, in the classroom, and with one’s peers.

This course is designed to introduce the student to the principles of video and broadcasting techniques and technologies. The use of video editing and motion graphics will be explored, with students learning to use Adobe Premiere Pro. Production techniques related to broadcasting will also be explored. Students will learn the operation of basic broadcasting equipment and develop broadcasting skills through the completion of several hands-on projects.

This course is designed to equip the student with the tools needed to develop proficiency related to managing an organization’s reputation and influencing public opinion. Specific attention will be given to the practical application of writing and media usage related to public relations.

This course will concentrate on the advanced learning of mechanics and developing ideas of the speaker. Emphasis will be on the development and delivery of persuasive and argumentative speeches.

This course introduces the student to the fundamentals of graphic design and production skills associated with digital production. The student will have the opportunity to develop design strategies with an emphasis on the editing process.

This course is an introduction to basic digital imaging using industry standard editing software such as Adobe Photoshop®. Topics include navigation of the interface, the tools, using layers, adjustment layers, layer styles, filters, creating and manipulating selections, masking principles, cropping, image size and resolution, and image compositing of raster images.