Marketing

Bachelor of Science in Business: MARKETING = 120 Credit Hours

• 43 Credits – General Education
• 36 Credits – Business Core
• 20 Credits – Marketing Core
• 21 Credits – Open Electives

Mind

• Evaluate knowledge in business, management, and accounting principles while developing unique and creative solutions to business-related challenges and operations.
• Develop critical thinking and problem-solving skills while conducting appropriate research.
• Summarize the contributions of business and economics historically and within contemporary culture.

Heart

• Collaborate with those from diverse cultures and differing worldviews as an effective member of a team.
• Structure business practices to ascertain industry opportunities while exercising social responsibility at the local, national and global levels.
• Justify the responsibility that a business has to all stakeholders and engage society as ethical and productive citizens.

Soul

• Integrate ethical reasoning and worldview to decision-making and business practices.
• Evaluate business-related theories in practices from an evangelical Christian perspective.
• Articulate and defend the role of Christian character in personal and professional dealings.

Strength

• Express thoughts, ideas, and findings effectively, utilizing multiple mediums of communication.
• Facilitate the effective use of organizational resources, i.e. human, physical, and financial, while practicing appropriate Biblical stewardship.
• Practice appropriate professional appearance and behavior as a professional identity is developed.

Anyone interested in business is encouraged to join Phi Beta Lambda (PBL). Monthly meetings include special speakers and tours. Student leaders develop annual projects conducted by the organization. In the spring, members have an opportunity to demonstrate their business skills at the Kansas PBL State Leadership Conference (SLC). Central students typically win 35-40 awards at this conference. Central Christian College of Kansas state winners participate and place regularly at the PBL National Leadership Conference (NLC) held at various sites across the nation.

Students in the Business Department have the opportunity to join the lifetime society of Sigma Beta Delta (SBD). As one of the leading prestigious business honor societies their focus is on wisdom, honor, and aspirations.

Membership in Central’s chapter of SBD is reserved for the most distinguished of the departments students. Established in 2016, the chapter inducts 2-5 students each spring.

Start your journey to this organization today!

The Central Christian College business student has multiple ways to enrich their educational experience through off-campus opportunities. The department regularly offers national and international travel opportunities to study various topics including economics, finance, culture, trade, and monetary systems. Arrangements can also be made to study with the Council for Christian Colleges and Universities (CCCU) in their Best Semester program. CCC is also partnering with Students International where students have the opportunity to spend a semester in another country studying local culture, finance, economics, language, investment, entrepreneurship, etc.

This is a basic course dealing with the fundamentals of integrity based personal selling. Areas studied include understanding the sales industry and potential occupations; and the sales process including prospecting/qualifying, pre-approach/approach, sales presentation, sales resistance, closing, and follow-up after the sale. Other areas include proper communication, customer relationships, buyer behavior, and sales force management.

This course includes in-depth discussion of current communication topics including workplace diversity, technology, correspondence applications, proposals, business plans, visual aids, teamwork, interpersonal communications, listening, nonverbal messages, presentation skills, and employment communication. Positive, neutral, goodwill, negative, and persuasive letters will be prepared.

A survey course where policies, practices, and procedures of marketing within the private and public sector are learned. Emphasis is given to promotion, pricing, product, and distribution.

Types of managerial functions necessary for organizational operation are explored. The course is built around the topics of planning, organizing, directing, controlling and decision making.

Nature and purpose of accounting, basic accounting concepts and procedures, methods of processing, summarizing and classifying financial data. The accounting cycle, merchandising, measuring and reporting current assets and liabilities, and accounting for partnerships and corporations are topics covered.

This is the final capstone course including  Accounting, Management,  Entrepreneurship, Risk Management, and Organizational Leadership. A case method approach is used involving topics such as strategic planning, policy, and ethics, among others. Group work, class presentation, discussion, and participation are expected. This course is designed to be taken after the student has completed the business core.